James Yuill likes Guinness. This is actually a fact, as we talked about it with staff at Trof/The Deaf Institute when I met him in 2008 for the FM review of the year (although on that occasion, if I recall correctly, we both supped on some of Trof's selection of continental fruit lagers).
Anyway, James has helped the brand to celebrate Christmas by mixing up Jingle Bells in an electrofolk stylie, whilst a host of beautiful people look on and eventually join in, drumsticks akimbo. I don't normally host virals at the Motel unless they're a) a bit cute, b) a bit funny or c) interesting. But hey, it's Christmas, this one fits all three of the above criteria, and Yuill has made one of the best albums of the year, so make the most of your editor's viral generosity whilst it lasts!
words: Kate Goodacre